We live in atomised societies, where personal connections are increasingly mediated through an interface, where engagement is a proxy for truth. We spend endless hours wandering virtual worlds, aching for human connection yet talking to a robot.

And all the searching makes us anxious because deep down we understand no amount of data satisfies like the real thing. The paradox is that more technology, more data, ends up creating a hole in our self. We see something but feel nothing. And hollowed-out we crave something real, something whole.

Reality is the new luxury.
Welcome to Immersions.